Last Updated: July 2025

1. Introduction

Lux Living Solutions (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you use our services or visit our website.

Data Controller: Sandra Reid, trading as Lux Living Solutions
Contact: info@luxlivingsolutions.co.uk

2. Information We Collect

2.1 Personal Information
We may collect the following personal information:

• Name and contact details (address, phone number, email)
• Financial information (income, assets, investment budget)
• Employment information
• Investment preferences and objectives
• Identification documents (for anti-money laundering compliance)
• Bank account details (for payment processing)

2.2 Website Information
When you visit our website, we may collect:

• IP address and browser information
• Pages visited and time spent on site
• Cookies and similar technologies (see Cookie Policy)
• Contact form submissions

2.3 Communication Records
We keep records of:

• Email correspondence
• Phone call logs
• Meeting notes
• Property viewing records

3. How We Use Your Information

3.1 Service Provision
We use your information to:

• Provide property investment services
• Identify suitable investment opportunities
• Conduct due diligence and market analysis
• Facilitate property transactions
• Manage refurbishment projects
• Introduce you to trusted professionals

3.2 Legal Compliance
We process your information for:

• Anti-money laundering checks
• Tax reporting requirements
• Regulatory compliance
• Legal dispute resolution

3.3 Business Operations
We may use your information for:

• Service improvement and development
• Client relationship management
• Marketing communications (with consent)
• Financial administration

4. Legal Basis for Processing

We process your personal information under the following legal bases:

4.1 Contract Performance
Processing necessary for providing our services and fulfilling our contractual obligations.

4.2 Legal Obligation
Processing required to comply with legal and regulatory requirements, including anti-money laundering laws.

4.3 Legitimate Interest
Processing necessary for our legitimate business interests, including:

• Service improvement
• Business development
• Risk management
• Fraud prevention

4.4 Consent
For marketing communications and non-essential cookies, we rely on your explicit consent.

5. Information Sharing

5.1 Third-Party Service Providers
We may share your information with:

• Mortgage brokers and lenders
• Solicitors and conveyancers
• Surveyors and valuers
• Contractors and suppliers
• Accountants and tax advisors
• Payment processors
• IT service providers

5.2 Legal Requirements
We may disclose your information:

• To comply with legal obligations
• To protect our rights and interests
• In response to court orders or regulatory requests
• For fraud prevention and detection

5.3 Business Transfers
Information may be transferred in the event of a business sale, merger, or acquisition.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information:

6.1 Security Measures

• Encrypted data transmission (SSL/TLS)
• Secure password policies
• Regular security updates
• Access controls and authentication
• Staff training on data protection

6.2 Data Retention
We retain your personal information only as long as necessary for:

• Service provision
• Legal compliance
• Legitimate business purposes

Generally, we retain client records for 7 years after the end of our business relationship.

7. Your Rights

Under UK GDPR, you have the following rights:

7.1 Access Right
You can request access to your personal information and receive a copy of the data we hold.

7.2 Rectification Right
You can request correction of inaccurate or incomplete personal information.

7.3 Erasure Right
You can request deletion of your personal information in certain circumstances.

7.4 Restriction Right
You can request restriction of processing in certain circumstances.

7.5 Portability Right
You can request transfer of your personal information to another service provider.

7.6 Objection Right
You can object to processing based on legitimate interests or for direct marketing.

7.7 Withdrawal of Consent
You can withdraw consent for processing at any time where we rely on consent.

8. Exercising Your Rights

To exercise any of your rights:

1. Contact us at info@luxlivingsolutions.co.uk
2. Provide identification to verify your identity
3. Specify your request clearly
4. Response time: We will respond within 30 days

9. Cookies

9.1 What Are Cookies
Cookies are small text files stored on your device when you visit our website.

9.2 Types of Cookies We Use

• Essential cookies: Required for website functionality
• Analytics cookies: Help us understand website usage
• Marketing cookies: Used for advertising (with consent)

9.3 Cookie Management
You can control cookies through your browser settings. Please note that disabling essential cookies may affect website functionality.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and recommend reviewing their privacy policies.

11. Children’s Privacy

Our services are not intended for individuals under 18. We do not knowingly collect personal information from children.

12. International Transfers

We primarily process data within the UK. If we transfer data internationally, we ensure appropriate safeguards are in place.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on our website with the updated date.

14. Contact Information

For any privacy-related questions or to exercise your rights:

Data Protection Contact:
Sandra Reid
Lux Living Solutions
Email: info@luxlivingsolutions.co.uk
Phone: +44 3333 399 178

15. Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

ICO Contact:
Website: ico.org.uk
Phone: 0303 123 1113
Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

This Privacy Policy is governed by UK data protection law and is designed to comply with UK GDPR requirements.